Best For Your Business
Third Party Self-Delivery – Higher Prices
Highest profit margin per order. You keep £29.59 after fees.
Cheapest For Customers
3P Self-Delivery
Lowest end-user cost at £33.99. Better conversion possibilities.
Financial Comparison
Scenario Details
3P Same Price
Listed on a third-party platform at the same prices as in-store.
Customer
£36.99
Restaurant
£21.90
Platform
£15.09
3P Inflated
Listed on a third-party platform with menu prices increased to offset commission.
Customer
£43.59
Restaurant
£26.28
Platform
£17.31
3P Self-Delivery
Third-party ordering platform but you deliver with your own drivers, same menu prices.
Customer
£33.99
Restaurant
£24.49
Platform
£4.50
Highest Earnings
3P Self + Markup
Third-party platform, own drivers, with menu prices inflated.
Customer
£39.99
Restaurant
£29.59
Platform
£5.40
1P Own Drivers
Your own ordering platform and your own delivery drivers. No third-party fees.
Customer
£33.99
Restaurant
£28.99
Platform
£0.00
1P White-Label
Your own ordering platform with a white-label delivery partner handling logistics.
Customer
£33.99
Restaurant
£27.00
Platform
£0.00